Jumat, 29 Agustus 2008

Toys R Us Welcome Email

So I signed up to receive emails from Toys R Us last week. No big deal right? I'm expecting to receive an email once a week, and maybe an extra one here and there for special sales or holidays. I am now getting bombarded with the same fucking email from Toys R Us, over and over again: Welcome to Toys "R" Us! it says. It's haunting me in my sleep at night. I received the first one last Friday 8/22 at about 1:00 PM EST, then the next one came in Tues 8/26 at 6:27 AM, again on Wed 8/27 at 6:27 AM, then on Thurs 8/28 at 6:26 AM, and now today Fri 8/29 I got one at 6:30 AM and again at 12:12 PM! And I shit you not, it's the exact same email! I am vaguely familiar with how email marketing campaigns work, triggered messages, welcome message, etc., but I think there's a glitch here and their email marketing provider needs to fix it or a bunch of people will start hitting the SPAM button or Unsubscribing. Very poor execution by somebody either at Toys R Us or at their email provider, which from the return path source code looks like it's a company called eDialog. Somebody better get their shit together.

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